Decades of the Brain (it worked, apparently)

« Now, therefore, I, George Bush, President of the United States of America, do hereby proclaim the decade beginning January 1., 1990, as the Decade of the Brain. I call upon all public officials and the people of United States to observe that decade with appropriate programs, ceremonies and activities. »

(G. Bush, Proclamation 6158, in Project on the Decade of the Brain, 17.7. 1990)